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The aim of the campaign….. is to prompt consumers to think about their financial vulnerability and what they might do about it....... The families being featured are based in different parts of the country, come from various backgrounds and are experiencing the impacts of a range of different health conditions and injuries.
Getting involved with “ Seven Families “……… there are perhaps 6 things you might consider, plus any other ideas you may have:
1. Distributing information about the campaign internally to your advisers/employees/salesforce – we can provide content if required, just let us know a word count and deadline
2. Social media engagement – if you’re on Twitter, Facebook, Linkedin etc there’s lots that can be done – please reply and RT, please share the Facebook pages, please watch the videos, and take a look at Oakley the guide dog’s Facebook page too!
3. There is a digital supporter’s badge that can be used on websites and email signatures – some firms have also embedded this into their company logo and some companies have added sections about the campaign to their website
4. There is a JustGiving page for additional financial donations from firms or individuals to further support the campaign
5. If you are issuing any press releases and/or talking to the press about Income Protection please reference the campaign
6. Digital Sales aids – there will be one per family telling their story – these will be ready soon
Any or all of the above would be great!
Find out more about the initiative itself and Families 1, 2 and 3 at ……
www.7families.co.uk
www.7families.co.ukhttps://www.facebook.com/7Families
Engaging with Social Media Twitter @7families
YouTube www.youtube.com/user/sevenfamilies
