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You're absolutely right! Our team have made Lenders aware of inaccurate information published on their own websites! Even the product sourcing systems have inaccuracies...and all this in an industry where such emphasis is placed on "Right First Time" and the "quality" of advice provided by Brokers.
And yes, whilst most Advisers won't admit it, there are always the "favourite go-to" Lenders who they know well. But, this isn't always giving the client the best possible advice and it may mean Brokers missing out on business that could have been placed had they only been able to find a 'home' for it. Of course, not to mention the Compliance issues that surround this.
Absolutely Cherry provide a fantastic service with their forums in helping Brokers to place difficult cases....and even just helping brokers retain a degree of sanity and a sense of humour in what can be a challenging industry to work in! Cherry's ethos of "Raising standards within the Industry" is what attracted us to them as this is something that we are passionate about.
We have no doubt that the road ahead will be an interesting one! (And that's before "copy cat" systems start to appear from others who may think it's easier than it has been to get to this point alone!) But we are committed to raising those standards and helping to make Broker's working days better, more efficient and more prosperous! The feedback from Brokers and Lenders has been fantasitc and the level of support that we have received so far is massively encouraging, that we are creating something that is going to change the way that Brokers place business for the better.
Those who remember life "before" product sourcing systems can see where we're heading with Knowledge Bank™!......There is another way!!