With the advent of generative AI and the growing emphasis on the principles of Experience, Expertise, Authoritativeness, and Trustworthiness (EEAT), small business owners must adapt to maintain and improve their rankings in Google Business Profile (GBP).
These changes necessitate a more comprehensive approach to optimising online presence, engaging with customers, and leveraging advanced technologies.
By focusing on key strategies such as optimising profiles, producing quality content, engaging with reviews, showcasing expertise, and staying informed about Google's policies, businesses can enhance their visibility and trustworthiness in the digital landscape.
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