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Hi again!
There isn't an elephant in the room for us - our plan is growth - continual and sustained growth. Whilst some of the figures of this are commercially sensitive we are wanting to grow year on year and lend more year on year - but chiefly get better in the areas yourself and fellow brokers have mentioned. We don't necessarily want to grow by launching into new areas - I think we go back to doing what we do or did and getting it right, getting more USPs back and having a consistent quick slick UW process..
You mention relationships and you're right this is very much a relationship game (on a personal level I don't think its right to talk about abusive relationships in this context) - relationships have been known to go down to rock bottom - with work on the guilty parties part they can be salvaged and made great again! Yes again trust has to be won back - but that is earned if someone is given the chance... and actions speak way louder than words.
So whilst we may not win your love back just yet - we will keep working on it!