Advertisement by Equity Release Partners

Hello there,

With an asset rich, ageing population comes a great deal of opportunity. However, to ensure you maximise the lifetime value of your existing customer database, you will need to broaden your product portfolio to suit their financial needs which inevitably change with age.

You may have noticed that as your existing database ages, they may not be attracted or able to qualify for mainstream products you currently offer. The realisation is that they may get better deals from products you are unable to provide.

You may have noticed that as your existing database ages, they may not be attracted or able to qualify for mainstream products you currently offer. The realisation is that they may get better deals from products you are unable to provide.

Equity Release Partners can help broaden your product portfolio to better suit their needs and ensure that they are still able to use your business as a platform to manage their finances.

Here we look at what older generations are using equity release for and how you can identify these traits within your own customer base to capitalise on these opportunities.

Mark Gregory, Founder


Different age groups are using equity release for different reasons. Here we have identified a number of spending habits to help you to identify people on your database who may be in a position to use equity release and ensure that your customers remain with you rather than going elsewhere:
	55-65: this age group are using equity release to counter the problem of debt such as interest only mortgages. Many are coming to the end of their term with no repayment vehicles. Equity release provides an ideal solution to this problem. This age group are also using equity release for home improvements and general lifestyle improvements.
	65-75: This age group are using equity release for moving house. This could provide two potential lead sources; downsizing as they enter retirement to raise funds, or upsizing to move into a bungalow which invariable are more expensive. This group are also using equity release for Inheritance Tax purposes and gifting to their children or grandchildren.
	75+: This age group are maybe using equity release to plan for long term care provision, or make home improvement/disability changes to their homes. They could additionally have an old equity release plan with an uncompetitive interest rate. It may therefore maybe prudent remortgaging to lower rate, thus saving interest and increasing the inheritance for their beneficiaries.


To help you sell equity release as an idea to your existing database we have created a marketing toolkit that provides you with tools to help you to market equity release using our proven methodologies and processes.
Our toolkit provides you with a number of templates for you to customise your own marketing to your existing or new database: Equity Release information Letter templates for mailing Email templates Poster templates Plug and Play website tools For further information on how to use our marketing tools please call 0203 291 3007 or view our website at... www.equityrelease.partners

Click to use your Equity Release Tools
We've created these handy tools on our website for you to use and help generate equity release referrals with your clients. Once registered, you'll also be able to use a suite of marketing material & downloads.

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