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| Meatballs, Mirrors & Mattresses |
Shopping in IKEA is an experience we have all endured at some point. Whether you like it or not, the brand has obtained remarkable success and worldwide exposure, and it's all down to its unique and fun-filled customer experience.
We extend the IKEA concept to the world of protection and specifically GI. What can we take from this truly inspirational business model?
In this eBook we explore the various cross-selling techniques you'll encounter throughout every store and on your every visit. We'll also provide you with a host of tips and techniques to help increase your GI conversion.
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| In this eBook... |
- Changing your mind set (The Meatball Phenomenon)
- Creating a customer journey with smart product placement
- Combining online and offline marketing
- Providing clients with choice
- Mastering the art of cross-selling
- Our unique proposition
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Limited, Drake House, Plymouth Road, Penarth, Vale of
Glamorgan CF64 3TP | Registered in England and Wales no.
2864963. Authorised and regulated by the Financial Conduct
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