Brilliant Solutions is re-Branded by Olympic Designer
04 July 2016
Brilliant Solutions, the specialist mortgage distribution business, today announced the rebranding of the business which signals the latest part in the company’s transformation over the last 12 months. The company’s brand identity has been overhauled and modernised by Lawrence Watson, a designer who has also worked on the Opening Ceremony for the London 2012 Olympic Games.
The company’s choice of designer was unusual and deliberately so, seeking to instruct a professional with a genuine creative talent and one that was typically not involved in corporate branding on a regular basis.
Matthew Arena, Managing Director, said: “Brokers are already served by large banks and massive distributors. We are specialists that invest heavily in each relationship, making each case as personal as possible. This is a far stretch from the corporate businesses that most brokers interact with on a daily basis so we wanted something a little different and we certainly found it.
“Each relationship is personal, every case is important and this is reflected in our branding with each brick being both unique and important. Our business pulls all of that together and the new logo certainly represents that well.”
For Brilliant Solutions, the re-brand is about much more than the brand imagery, it is a visual reflection of the progress made by the business in the last 12 months. Matthew continued: “We have transformed the business from head to toe, the way we interact with lenders, the way we interact with brokers and the way we work internally. All of this leads to a better broker experience through better products and better service across the mortgage club and specialist packaged areas. This is why we needed to change the way we were perceived by the market, we are bigger, better and bolder now and the re-brand reflects this.”
The changes made by the business are extensive and include a new management team and a relocation of its operations from Peterborough to Swansea, all at a time when the market has seen a significant amount or regulatory change and one of the busiest months in recent times.
Matthew continued: “It is a proud moment for everybody involved, we have successfully implemented these wide reaching changes whilst at the same time growing all areas of the business. It shows that we have put brokers first throughout and that will continue to be the case going forward.”
