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Rosemount appoints Nurture FS as new Appointed Representative

26 March 2024

Rosemount Financial Solutions (IFA), the independent mortgage and protection network, has today (26th March 2024) announced the appointment of Nurture Financial Solutions as an Appointed Representative.

Nurture FS is a new mortgage advice business run by Joela Jenvey, former Head of National Accounts at Landbay, and based in South Hams, Devon. Jenvey is a former financial adviser, and determined that she would be best supported by Rosemount FS on her return to advice, based on her experience with the network.

Jenvey has more than 25 years of experience within the mortgage industry, covering residential, buy to let, equity release, commercial, development finance, bridging loans and second charge mortgages. Her extensive experience of being both an adviser and working in senior roles at mortgage lenders has given her an outstanding insight into the changing advice needs of borrowers, as well as the challenges faced by brokers and the ‘behind the scenes’ processes of lenders and providers.

Joela Jenvey, owner of Nurture FS, said:

“The idea of Nurture FS began with a simple yet powerful vision: to create a supportive, customer-focused business driven by a genuine desire to help clients achieve their property-owning and refinancing goals.

“I have worked with Rosemount for many years as a lender distribution partner, and they are a fantastic mortgage network. They offer an AR proposition that perfectly matches my business’s needs. The culture at Rosemount is driven by the expertise of Ahmed and his excellent team, they are extremely supportive and provide a fantastic training and compliance service, whilst allowing me the room to be creative with my business model in an ever-changing mortgage and protection market place.”

Ahmed Bawa, CEO of Rosemount Financial Solutions (IFA) Ltd, commented:

“We are delighted to welcome Joela and Nurture FS to the Rosemount FS network. Her outlook on mortgage and protection advice aligns perfectly with Rosemount’s, which is why it’s such a good fit.

“Joela’s considerable experience in the mortgage industry has given her a brilliant insight into the propositions of different networks, so the fact that she has opted to join Rosemount is a real vindication of our approach. We have ambitious growth plans for the network and look forward to working with a range of new ARs and providing them with the higher level of support for which we have become known.”

For more information on Rosemount Financial Solutions (IFA) Ltd, visit https://rosemountfs-ifa.co.uk

For more information on Nurture FS, visit https://nurturefs.co.uk