Artificial intelligence (AI) is changing how local search engine rankings work, which affects how businesses show up in online searches.
AI technology is getting smarter at understanding what people are looking for, especially in their local area. This means search engines like Google can give better, more relevant results.
Because of this, businesses need to update their local SEO strategies to keep up. They should focus on creating better content, engaging more with their audience, and ensuring their business information is accurate and easy to find online. This way, they can stay visible and attract more local customers.
However, there are a few common misconceptions about AI that may be holding you back from embracing this powerful tool:
AI Will Replace Human SEO Experts:
While AI can automate certain tasks, it can’t replace the expertise and strategic thinking of a human SEO professional. AI is a tool that can augment human capabilities, not replace them.
AI is Too Expensive for Small Businesses:
Many affordable AI-powered SEO tools are specifically designed for small businesses. These tools offer a range of features that can significantly impact your local SEO without breaking the bank.
AI is Too Complicated for Non-Tech-Savvy Users:
Many AI tools are designed with user-friendliness in mind. They often come with intuitive interfaces and helpful tutorials, making it easy for anyone to get started with AI-powered SEO.
So, if you want to get started with an AI-powered local SEO strategy:
Set Clear Goals:
What do you want to achieve with your local SEO efforts? Increased website traffic, more phone calls, or higher in-store visits? Defining your goals will help you choose the right AI tools and strategies.
Research AI Tools:
Explore the various AI-powered SEO tools available and select the ones that best align with your goals and budget.
Start Experimenting:
Don’t be afraid to try out different tools and features. The best way to learn is by doing. * Note caution below.
Track Your Progress:
Monitor your website’s performance using analytics tools. This will help you measure the impact of your AI-powered SEO efforts and identify areas for improvement.
Work with a local SEO consultant:
If you’re unsure where to start or need more guidance, consider partnering with an AI-driven SEO expert. They can provide tailored recommendations and help you maximise your results.
A reminder:
The Importance of E-E-A-T (Experience, Expertise, Authoritative, Trustworthiness)
It’s important to remember that Google’s E-E-A-T guidelines are crucial for any website that wants to rank well in search results. Creating high-quality, accurate, and trustworthy content will improve your chances of ranking higher and attracting more local customers.
There are several AI-powered content writing tools, that can help embrace the spirit of EEAT by direct reference to your online assets such as your website, Google Business Profile, and Social Media channels.
Superhuman AI - a leading daily AI news curator compiled a list of over 100 AI-powered tools.
* Note: As always, if you are currently ranking well in your local search results then a cautious approach to making any changes is advisable. "If it ain't broke, don't try and fix it" Barney Zick - Texas.
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