TrueGunner
Joined 12/05/11
Posts 2567
– Message
Can you still have a Google Business Profile but not an actual Website? Thanks
Bluesky Multimedia
Joined 11/02/20
Posts 63
– Message
Hi there,
Yes, you can. There are many GBP listings without websites, though to be seen by Google fulfilling their EEAT guidelines, you ought to consider adding either your current website if you have one or create a free one on the Google Sites platform and ensure you refer to EEAT in all of your content.
As a reminder, EEAT stands for Experience, Expertise, Authoritativeness and Trustworthiness and is now the key to winning favour in Google. As a tip, all your online content needs to include references to EEAT. It's all part of the sharpening up by Google to return results in search that meet users/searchers' needs rather than so much of the stuff that gets listed that is irrelevant or misleading.