Why social media is essential for any mortgage broker

Why social media is essential for any mortgage broker

In today’s competitive mortgage market, a strategic social media presence is crucial for brokers aiming to stay ahead of the competition, attract more clients, and grow their business.

With platforms like Facebook, Instagram, and LinkedIn, mortgage brokers can build trust, showcase expertise, and engage directly with potential clients.

A targeted social media strategy not only increases visibility but also drives referrals and strengthens your reputation in a crowded market. Here are some statistics highlighting why focusing on social media is essential for staying ahead in the industry:

• 78% of UK mortgage brokers use social media in their marketing strategy, underlining its importance for growth. (Source: Statista, 2023)
  
  
• 85% of UK consumers check social media before making a decision, and 77% trust companies that engage actively online. (Source: HubSpot, 2023)
  
  
• 59% of UK millennials are more likely to buy from brands they follow, with millennials aged 29-44 as of January 2025. (Source: Nielsen, 2023)
  
  
• Social media can reduce customer acquisition costs by 60%, making it cost-effective marketing platform. (Source: Statista, 2023)
  
  
• 92% of UK consumers trust recommendations over paid advertisements, highlighting the importance of strong online profile such as Facebook to house and   reviews. (Source: Nielsen)
  
  
• Although, targeted Facebook adverts can increase conversion rates by 20-30% for mortgage professionals compared to other channels, with a strong business profile ensuring better ROI.
  
  

With the importance of social media clearly established, you may be wondering how to implement a strategy that truly drives results. That’s where SmartMoneyCreative comes in. We specialize in developing tailored social media plans for mortgage brokers, ensuring that your online presence not only boosts brand visibility but also attracts quality leads, builds trust, and helps you stay ahead in a competitive market, consistently.

Do you want your own Social Media Manager for £125 per month?

We handle the strategy, content creation, and management so you can focus on what you do best—helping clients secure the best mortgage deals. Get busy with mortgages, not marketing. Below are two packages which will support the growth of your business whilst benefitting from upfront pricing and no minimum contracts:

1.      1. Social Essential - £125/month

·         No Minimum Contract

·         Facebook & Instagram (Standard), LinkedIn & Twitter (Optional)

·         2-3 posts weekly covering:

o    Industry news & product updates

o    General business services & key information

o    Educational client infographics

·         Consistent brand visuals and compliance checks

2.      2. Social Personalised - £195/month.

·         All features of ‘Social Essential’, plus:

o    1-2 additional weekly posts (e.g., client success stories, business updates, team news)

o    Allocated Account Manager

o    Flexible marketing strategy

If you’re interested in learning more about how we can help you grow your business, we’d be happy to discuss the best options for your needs and show you how we can support your goals. We are rated 5 star on Trustpilot – you can read our reviews here.

Feel free to schedule a call using our online booking system or find out more at https://smartmoneycreative.co.uk/social-media/ .

We look forward to connecting with you at a time that works for you!

The SmartMoneyCreative Team