Strategies for effective advertising

Here are some ideas to help you get the best out of your marketing with Cherry:

The headline is the hook - 80% of people don’t get further than the headline. If the hook isn’t effective, they won’t read your content.

Ensure consistency in your messages - Consistency across all mediums and with your marketing messages helps to reinforce brand recognition and recall.

Sell the benefit – Ensure your ad makes clear what’s in it for them to work with you.

Keep it simple - The K.I.S.S. acronym is helpful to get your message across - fast!

A/B testing - A/B testing can help in optimising your ads for better engagement and conversion over time.

Try different ad formats - Experiment with various ad formats (banners, sponsored social media posts, email blasts) to see which resonates most with your target audience.

Produce engaging content - Ads that educate or entertain may perform better…

Include a call to action - Once they’ve read something, tell them what you want them to do next e.g. register / call you / email you / request a callback / buy now / reserve their place etc.

Pleade note: Packages can be tailored to individual client requirements, and/or be ‘budget’ led.  Email info@cherryplc.co.uk or call 0151 6332424 with questions or booking requests.

Please note that all advertising is subject to availability and advanced booking is advised. In booking advertising with Cherry you are agreeing to these Ts & Cs.

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