Shawbrook sees immediate pick-up on new digital application process

09 May 2016

The Bank’s “E-AIP” service for residential investment has been well-received

Since launching the improved functionality on April 20th, Shawbrook Commercial is pleased to report an encouraging reception to the launch of their new digital application service – “E-AIP”.

After months of systems design work to improve the application journey, this service is now available across the residential investment suite with over 50% of applications across the range arriving via E-AIP. To date, of those brokers who have used E-AIP over 25% have received a hard credit backed IMO online in under 15 minutes, with the remainder being referred and a decision received within 4 hours – a dramatic improvement from the 48 hour historic SLA.

Sitting within the existing “E-quote” section of Shawbrook’s online platform “Broker Hub”, the improved service is available to all Shawbrook Broker Partners, delivering pre-population features which reduce duplication throughout the application process and further enhancing the user experience.

The end result is a vastly improved online system which utilises data more efficiently, and delivers a fast decision that the broker can work with.

Karen Bennett, Sales & Marketing Director of Commercial Mortgages at Shawbrook remarked:

“We are thrilled that the new E-AIP function has been well-received by our brokers.

“The core aim of this upgrade is, quite simply, to provide a smarter and simpler online process for our Broker Partners. Considering that all of our business is broker-driven, the Shawbrook teams are pleased to hear that E-AIP is having a beneficial impact on our business partners’ ability to service their Residential Investment clients.

“Nonetheless, we are keen to stress that our expert teams remain at the end of the phone to support brokers where appropriate. Shawbrook prides itself on the personal relationships we have nurtured over a number of years, and our technological improvements are intended to complement rather than supplant this.”

Phil Jay, Director at Shawbrook Strategic Broker Partner Complete FS reported favourably that:

“I really like this new measure by Shawbrook Bank; to get an Indicative Mortgage Offer out in 15 minutes is fantastic, and proof of their ongoing commitment to streamlining processes for the benefit of brokers like me.

“My especial thanks go to Head of Sales Emma Cox, Sales & Marketing Director Karen Bennett and Regional Development Manager Peter Turner. The excellent work they put in behind the scenes is vital when it comes to ensuring positive outcomes for my clients.”