Foundation Home Loans expands into residential lending and reveals new branding

20 April 2017

Foundation Home Loans, the specialist lender, has today launched a new residential lending product range which will complement its existing Buy to Let proposition.

The residential mortgage is designed for clients whose needs are slightly more complex, such as those with some previous blips on their credit profile. The products are available via its existing distribution partners.

The Foundation residential range is very straightforward, with a Standard offering for clients with no CCJs/Defaults or mortgage arrears within the last two years. Its Specialist range is for clients with more recent blips on their credit rating. Both ranges provide a simple choice of 2 year fixed rates.

According to Jeff Knight, Director of Marketing at Foundation Home Loans, the lender is simply taking its next step in its growth plans.

He said, “It is an exciting time to be part of the team at Foundation as we continue to deliver growth. We have gained a strong reputation within the Buy to Let market and we want to transfer our straightforward, pragmatic approach to the Residential market, targeting a sector in the market that we believe is growing.”

In addition, the lender has rebranded to reflect a strategic repositioning within the market, as it aims to become the most trusted specialist lender. The new branding was unveiled to its staff earlier this month, at an all company conference.

Knight said, “Our branding had to reflect our market positioning and our new corporate values, that our employees have been part of developing. Our branding has truly been built from within, which is how it should be.”