Cavendish Online recruits Luke Barber to develop its white label life and protection comparison business

19 March 2018

Leading online discount life insurance and protection broker Cavendish Online has appointed Luke Barber as Business Development Manager with responsibility for growing its successful white label life insurance and protection comparison service.

Cavendish Online’s white label service is aimed at providing intermediaries and aggregators with a sophisticated online life insurance journey, as well as providing non-advised and advised telephone sales which can be accessed on a standalone basis or combined with the white label service. Whether to be used as an additional income to intermediaries or as a core part of your business, this can be set with very little effort required or ongoing running of the service. In addition, partner businesses do not need to be FCA registered as firms can be registered as a Cavendish Online Introducer Appointed Representative (IAR).

Luke Barber joins Cavendish Online from LifeQuote where for the last 8 years he has been responsible for managing the key intermediary accounts and attracting new partnerships. Luke has over 10 years’ experience in the life and protection industry focused mainly on relationship management and new business.

Cavendish Online’s service, which is soon to launch its 20th white label partner, provides intermediaries with a fully branded customer journey enabling clients to complete a full quote and buy process culminating with the customer being presented with a comparison of premiums from a panel of leading life insurance and protection providers. Customers with pre-existing medical conditions, dangerous occupations and hobbies or a high BMI also benefit from the integrated UnderwriteMe system which supplies fully underwritten, guaranteed quotes for customers who might be quoted rated premiums.

Customers can compare Life Insurance online with Critical Illness and Income Protection products available via the advised service. Firms can also choose to take the execution only online service on its own or offer the advised service as well.

Ian Williams, Managing Director of Cavendish Online, commented:

“I’m delighted to welcome Luke to the team and look forward to him developing our white label business further. We see it as an area with excellent potential for growth and an integral part of Cavendish Online’s long term strategy.

“We have spent nearly 20 years developing and refining our service and we are one of the leading online providers of life and protection products in the UK with the highest persistency rates in the country, market leading conversion rates and very high customer retention. We believe there are thousands of mortgage brokers and other advisers out there with customers who need life insurance and protection products but simply don’t have the time, the skills or the administrative support available to turn those opportunities into additional income. With us providing the system and Luke managing the relationships and supporting our intermediary partners I’m sure our success is going to continue to grow.”