Fluent Money launches Fluent Lifetime Ltd with first Equity Release mobile app

03 September 2018

Fluent Money Group, the specialist lending distributor, has today announced the formal launch of Fluent Lifetime Ltd, a month ahead of schedule. The company will be offering equity release (ER) and later life lending services via partner firm referrals and aiming to fill the adviser shortage gap in a sector which is growing rapidly.

The move represents the first phase of Fluent Money’s investment in the ER market.

The service is backed up by the launch of new mobile and website apps, including the first mobile app in the ER market specifically for the benefit of end customers. The app provides access to quotes and videos explaining the process. It also provides direct access to the adviser or case manager through live messaging. Overall, it supports Fluent Lifetime’s strategy of making the equity release journey more efficient and also includes functionality such as document upload or download, latest case information and milestone tracking.

According to Fluent Lifetime’s Managing Director, Aaron Conlon, Fluent’s approach will help to open up the sector with greater transparency and customer access to information and advice.

He said, “Our aim is to bring equity release advice to a wider cross section of the population thanks to being able to harness the advantages of technology via the internet as well as the all important human contact. We have worked very hard to make the whole process as accessible as possible and thanks to the pioneering work done by Fluent Group in the use of technology to improve the customer experience, we have a unique proposition to offer customers.”

Kevin Hindley, Chief Executive Officer of Fluent Money Group, commented, “Fluent is continuing to expand its proposition in the lending sector. Fluent Lifetime is the next step in that expansion. We have taken our time to fully research the sector and are making full use of our proven strengths in the application of technology and human customer service to provide a comfortable and stress free journey for people seeking to raise capital in later life. We are delighted to be launching this service.”