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Hanley Economic BS announces 2019 Self-Build push

22 January 2019

Hanley Economic Building Society has announced the start of an extensive 2019 Self-Build campaign as it seeks to engage with growing numbers of self-builders and provide additional support for intermediaries with self-build clients.

In a bid to outline borrowing options to a wider audience, the Society has confirmed that it will have, or had, a presence at the following events:

  • Homebuilding & Renovating Show at Farnborough International Exhibition & Conference Centre – 19th & 20th January
  • Self-Build & Design Show at Peterborough Arena – 9th & 10th March
  • Homebuilding & Renovating Show at Scottish Event Campus (Glasgow) – 1st & 2nd June
  • Grand Designs Live at National Exhibition Centre (Birmingham) – 9th – 13th October

Hanley Economic BS in the process of revamping its self-build lending guide to offer further support, advice and expertise to self-builders and intermediary partners. It is also embarking upon a wide-ranging marketing and advertising campaign over the course of the year.

The Society entered the self-build sector in 2008 distributing its products through self-build specialist finance providers. It has helped hundreds of customers to build their own homes and has twice won Build It magazine’s best self-build lender award in 2012 and 2015. The Society is constantly looking at ways to better engage with the intermediary market to strengthen its support within this complex sector.

David Lownds, Head of Marketing & Business Development at Hanley Economic Building Society, commented:

“This campaign underlines our ongoing intention of constructing a competitive and well-rounded self-build offering which self-builders and intermediaries can have full confidence in.

“We have come a long way in the past year. We launched our very first fixed rate self-build product to add variety to our proposition and extended our self-build offering into Scotland. Since its launch in November we have seen enquires from Scottish brokers steadily grow, and with Spring not too far away we expect a natural increase in self-build demand across the UK.”