Extended criteria and new ‘critical’ selection added to Criteria Hub

09 April 2019

UK, APRIL 9, 2019: Mortgage Brain’s criteria based sourcing solution, Criteria Hub, has been enhanced to offer advisers more criteria choice and a unique way of highlighting the importance of their clients multiple selection options when sourcing.

Mortgage advisers using Criteria Hub, which uses ground breaking technology to help advisers quickly and efficiently match the needs of the customer with those of the Lenders, are now also able to select up to six specific search criteria at any one time as part of the enhanced search capability. This is in addition to the single and unlimited criteria searches already available.

Additionally, each of the selected search criteria can be individually highlighted as ‘critical criteria’ enabling advisers to state which criteria are deemed as ‘deal breakers’ based on their client’s individual circumstances.

Mark Lofthouse, CEO of Mortgage Brain, comments, “Having the ability to identify specific lending criteria as critical from the outset, particularly criteria that will affect client applications in part or full, allows advisers to offer the best possible advice solution to their clients.

“The extended multi-search functionality, with its ‘critical criteria’ selection option, will enable advisers to obtain and identify the most suitable Lenders in the shortest possible time and dramatically improving the overall customer journey.”

A new fast tracking video tutorial, which is available on the Criteria Hub dashboard, has also been created to enable advisers to quickly get up to speed with the new features and functionalities.

Over 3,000 advisers are actively using Criteria Hub including Countrywide, John Charcol, Mortgage Force, Online Mortgage Advisor, Openwork, Tenet, TMA, and numerous smaller firms.

In addition to offering an accurate and efficient service to advisers, the platform is also being used by Lenders to research and gain insight into the market, enabling them to design and fine tune products to better meet the needs of customers.

Mortgage Brain announced the acquisition of Criteria Hub last month, further cementing its position as the only technology provider to offer advisers a true and fully integrated, end-to-end mortgage process, from lead generation and customer engagement through advice to mortgage submission and completion.