The Right Mortgage, it’s all about marketing, marketing, marketing

07 June 2019

On Thursday 6th June, The Right Mortgage & Protection Network held its largest bi-annual National Training Event to date, which focused on how their members can use marketing effectively to grow their businesses and increase retention on renewal. The event took place at the National Motorcycle Museum in Solihull, with over 200 attendees and around 70 lender and provider partners in attendance.

Martin Wilson, CEO of the Network, opened the event by demonstrating the many ways in which the network helps its members to diversify their business and the marketing tools they offer to assist with maximising their client bank.

The event closed with a speech from keynote speaker, Giles Long MBE, who is one of the most successful Paralympic swimmers of our time, a former world record holder, with three gold medals under his belt. Giles used his career to illustrate how far the extent of each individual’s team stretches, the importance of every individual as a leader, how they can use positive change to their advantage, and the intrinsic link between being inspired and being motivated.

Speaking about the day, Martin said: “As a network we understand that our members are experts in selling in their specialist fields. What they might not be as good at is marketing their business. That’s why the network has been focusing on teaching our members simple ways they can market their businesses to gather new customers and retain current ones. We have done this by creating new training courses and launching our Your Business hub on our members’ website, which includes guides, tools, a marketing library and an all new social media library. The new hub has had amazing feedback. The event on Thursday helped reiterate our determination in marketing and was the best event we’ve ran. We saw an incredible turnout from members, providers and staff, with everyone involved getting a tremendous amount out of the day.”

Adam Stretton, Managing Director of the Network added, “We were delighted to have had fraud specialist, Neil Ramsey from Mortgage Support Services in attendance, talking all things fraud, financial crime and risk. Attendees were able to get involved with our interactive buildings and contents insurance forum, compliance clinic as well as a dedicated ‘ask the directors’ session covering members technology and compliance queries”.

Those with a competitive streak entered competitions throughout the day in aid of raising money for The Stroke Association, which is a charity close to the heart of the network.

Andy Valvona, National Account Manager at Fleet Mortgages said: “I had the pleasure of presenting Fleet Mortgage’s approach to complex Buy To Let to many of The Right Mortgage Network’s members at the National Conference Centre on Thursday 6th June.

The response I had afterwards, on stand, was excellent, with many advisers commenting how useful Fleet Mortgages might be for their Buy To Let clients. Fleet Mortgages looks forward to working closely with The Right Mortgage Network’s advisers in the future”.

The network holds a number of other workshops and training events throughout the year, with its next National Training Event being held on Thursday 28th November in Solihull.