West One Loans BTL expands to support 2021 growth strategy

06 January 2021

Specialist lender West One Loans is expanding its buy-to-let division with a number of senior hires and vacancies for a range of roles, as it rolls out its growth plans for 2021.

The announcement comes after West One launched its first mortgage club with Dynamo for Intermediaries in December, as part of its strategy to extend its distribution to networks and mortgage clubs.

The institutionally funded lender has been well known in the market as a bridging specialist, but it is now investing in the growth of its buy-to-let division. This includes three new senior hires to manage relationships with mortgage clubs and networks, as it makes its proposition more accessible to the broader intermediary market.

Jason James, who joins from Bluestone Mortgages, has joined the team as a national account manager, alongside Kitt Makwana who joins from Together as a key account manager. In addition, Paul Huxter has come on board from Enterprise to support the distribution extension strategy.

There are also several support roles currently being advertised as the division expects take full advantage of the opportunities in the specialist sector in 2021.

Andrew Ferguson, managing director of buy-to-let at West One Loans, said: “The buy-to-let division has strong growth ambitions for 2021, and these additions to the team are a key part of that strategy.

“We are keen to make our proposition more widely available to the intermediary market and expand our distribution through networks and mortgage clubs, in order to take full advantage of the opportunities for the specialist sector in 2021.

“Brokers will now be able to transact with us in the manner they choose, either directly through our new channels or through one of our master broker partners.”

West One Loans completed a brand refresh last month with a redesigned website which now carries improved detail on the product ranges available. This will provide complete transparency to intermediaries and their clients about West One’s services, product eligibility and rates available.

West One Loans was founded in 2005 and in November completed a securitisation worth £267.8m with a portfolio of loans split between second charge mortgages and first charge buy-to-let mortgages.

To find out more about West One please visit: https://www.westoneloans.co.uk

To find out more about the rebrand a video is available: https://www.youtube.com/watch?v=wr-ZYeowSSE&t=2s