HLPartnership hires digital marketing specialist to help maximise customer communication and retention

25 January 2021

HLPartnership (HLP), the mortgage and protection network, has announced the appointment of James Makin, who joins the marketing team as Digital Marketing Manager

James will support the marketing team by leading a range of key projects to enhance the level of service given to HL Partnership members, including helping members to optimise their communications through greater use of CRM and analytics.

James brings over 9 years’ experience in customer loyalty marketing in the travel industry with IAG Loyalty, having worked on a diverse range of projects and strategic partnerships to develop and enhance the loyalty programme offerings for British Airways, Iberia and Aer Lingus. James also has a degree in Business Management with Marketing.

He said, “I’m excited to join the marketing team here at HLPartnership, supporting the marketing function and helping to grow the range of digital marketing services offered to our members.”

Neil Hoare commented, “If there is one thing that 2020 has taught us it’s that customer communication and engagement is of utmost importance to our members. James’ experience working with major brands like British Airways will be invaluable to our ongoing strategy of helping advisers in the network develop long term, long lasting relationships with all of their customers. James’ arrival will allow us to build further on the already successful marketing initiatives we have developed to ensure that customers continue to turn to our members as their first point of contact for advice on their borrowing and protection needs.”