Experienced TAM appointment at Crystal reasserts crucial role in today's market

26 January 2021

Crystal Specialist Finance (CSF) has appointed Craig Kedian as Telephone Account Manager - North, and in doing so the business has reasserted the importance of the role in today’s market.

Craig, who has held a similar title at both Unisure and Paymentshield, brings over 16 years’ experience and will be responsible for nurturing existing relationships and creating fresh opportunities for the specialist distributor.

Importantly his appointment reinforces the company’s drive to create a consultative approach with brokers, incorporating not just applications but training and education.

Speaking on the appointment Jason Berry, Group Sales and Marketing Director at CSF, explained why the role is now more crucial than ever: “As we embrace the virtual environment the Telephone Account Manager becomes the main conduit with our brokers.

“With no face-to-face meetings likely to take place for the foreseeable future extra investment is certainly required to acquire top talent. These new recruits must be multi-skilled and able to interact fluently with brokers via the many different platforms so the best possible results and service are consistently delivered.

“The calibre of the Telephone Account Manager must meet exacting and new standards, and this is reflected in Craig’s appointment.”