Equifinance appoints IT Director

09 February 2021

Second charge lender, Equifinance, has expanded its senior team and appointed William Purdy as IT Director, who will report directly to Managing Director, Tony Marshall.

William, who has a 25 year career in IT and its implementation in business, joins from Harpenden Building Society where he was Head of IT and Digital. Previous roles include Head of IT at Norinchukin International PLC for ten years and eight years in a similar role at Bank of London and The Middle East. He has also run his own successful IT consultancies.

According to Managing Director, Tony Marshall, William Purdy’s appointment comes at an important moment in Equifinance’s development.

He said, “Equifinance has become a valuable resource for brokers looking for second charge funding. To continue building our capabilities during 2019 and 2020, we enhanced our technology platforms and origination systems in order to better serve our introducers and their customers. Our investment in digital processes and supporting technology has been a great success, resulting in increased operational efficiencies along with creating a paperless environment. However, we now recognise the need to make a similar investment in personnel to build on our digital capabilities and oversee the future development and implementation needed to support the growth aspirations of the business.

I am therefore delighted to welcome William to Equifinance. His experience, gained over many years of building and implementing business change and technology function development, will allow us to maximise the service we offer and better support our staff, introducers and business partners.”

William Purdy commented, “I am excited to be joining Equifinance to lead the digital strategy in this fast growing business and look forward to bringing my technical knowledge and experience to bear and help accelerate the growth of the company.”