BuildStore appoints new head of group marketing

31 August 2021

Michelle Lansdowne has been appointed as head of group marketing at The BuildStore Group, the specialist self and custom build organisation.

With a wealth of experience in brand, consumer and trade marketing gained across a range of industries, including technology, construction, FMCG and manufacturing, Michelle will be responsible for driving The BuildStore Group’s marketing strategy and activation to ensure continued growth and increased audience engagement.

The group provides services throughout the whole of the self and custom build spectrum including two mortgage brokerages. These comprise of BuildLoan, the go-to specialist broker for intermediates to partner with, and BuildStore Mortgage Services, which provides advice directly to consumers.

The self and custom build industry is growing as house hunters are becoming increasingly interested in building their own homes. This interest is set to accelerate when the government launches the Help to Build Equity Loan scheme later this year.

Commenting on her appointment, Michelle said: “I am really looking forward to this exciting new chapter and have joined BuildStore at a pivotal moment. Having come from a construction background I am well aware of the challenges and the huge opportunities within the self and custom build industry.”

Raymond Connor, CEO of BuildStore, added: “It’s great news that Michelle has joined us at this crucial time as our business continues to grow. We have seen a big rise in demand for self and custom build and are busy preparing for the imminent launch of Help to Build which will give a massive boost to the sector.”