Crystal Specialist Finance launches THRIVE campaign
13 September 2021
As part of its ongoing commitment to support mental health and wellbeing in the specialist finance sector, Crystal Specialist Finance has launched its newest campaign – THRIVE.
This launch follows the success of its previous campaign, which explored mental health and provided useful understanding of intermediaries’ experiences during the pandemic.
As part of this campaign, Crystal will be taking a temperature check of mortgage brokers’ attitudes and wellbeing via a survey that can be accessed here. Additionally, consumer insight will be sought and interpreted - alongside commentary from some of the industry’s most respected specialist lenders. The results will be used to create an original eBook report which will be shared in October 2021.
There will also be a series of campaign activities designed to provide inspirational real-life stories and informative guidance for mortgage brokers to thrive in the coming year. These will include:
- Launching the “Thrive with…” series – This will see Crystal offer expert guidance on how to seize opportunities and get the best from specialist finance solutions.
- Business Boosters – This will focus on solving mortgage broker’s every day challenges with virtual skills workshops with industry experts or free resources to help sharpen your skillsets.
- Exclusive video interviews – Jason Berry will be continuing his popular interview series but this time sporting personalities and business entrepreneurs will join to discuss the motivational mindset.
Jason Berry, Group Sales & Marketing Director, said:
“The THRIVE campaign is all about gathering a better understanding of how brokers are coping in a post-Covid landscape as well as pinpointing areas for development, growth and success in the coming year. It’s all about asking the big questions, not being afraid to hear the answers and understanding what skills/knowledge is required to thrive in the current environment.
“During September, we will be asking brokers to complete a quick and easy survey. Respondents will be in with a chance of winning either a Fitbit Versa 2 Fitness Smartwatch or a unique Quartz Crystal and will also receive exclusive early access when the eBook is published. So, watch this space.”
