Honey Legal launches HoneyPro and partners with Michael O’Brien of OB1Financial

19 January 2022

HoneyPro is a brand new, end to end, cost-effective, user-friendly estate planning platform that’s managed entirely by your clients, not your team.

The intelligently automated process is designed by legal experts to put your clients in control of their legacy, offering peace of mind throughout the journey.

Our revolutionary business model is available as a white label solution by businesses that comply with HoneyPro partnership requirements, we are targeting the following sectors to partner with;

Solicitors
Will Writers
Mortgage Brokerages
Life Insurance firms
Equity Release firms
IFA practices
Accountants
Charities

HoneyPro is the natural online evolution of Honey Legal’s highly specialist, cost-effective estate planning business model. Removing the need for consultants to visit clients or assist with their estate, enabling clients to work through the process in their own time as quickly or as slowly as they need.

By franchising HoneyPro and offering it as an online solution to your clients, your business can help them protect their families and the estate they have worked so hard to accumulate.

Honey Legal is one of the largest legal estate planning companies in England and Wales with a client base of over 57,000. They choose to be regulated in an unregulated industry and provide peace of mind for their clients with their 30 strong legal department including Solicitors. They have become a market leader in the last 12 years, helping their clients to plan the distribution of over £15.1 billion in assets.

Al Gardiner CEO of Honey Legal said:

“Having built one of the best Estate planning businesses in the country over the last 12 years we decided it was time to disrupt the market with a revolutionary online estate planning platform.

We believe that we've created a solution which makes wills and other estate planning products accessible to everyone.”

Michael O'Brien has a mission to provide every mortgage broker with the ability to provide their clients with an opportunity to undertake their estate planning without the need to refer them elsewhere, helping them to safeguard their business from competitors and add value to their business.

Michael O’Brien said:

“I’m delighted to be working with the Al and team at HoneyPro. Having achieved so much already it’s great to get onboard with this new venture as early as I have.

I’ve never invested in anything so quickly in all my life, I instantly saw the opportunity to help mortgage brokers and solicitors integrate the estate planning platform into their client process.

I look forward to showing firms the platform and providing them with the ability to help their clients with their wills and estate planning needs on a massive scale.”

With nearly 60%* of adults in the UK not having a will and less than 1% of the adult population not having LPA’s in place**, there is plenty of work to be done and it has never been easier both for businesses to provide and client’s to proceed with a task that is often put off to a later date.

* Wills & Probate Consumer Research Report 2019
** Office of Public Guardian