LiveMore rebrands to confirm its place as the ‘go-to’ 50-90+ lender

26 January 2023

LiveMore has rebranded with strong messaging that reflects its new broader product range.

Now offering capital repayment mortgages as well as interest-only, LiveMore also has a new strapline, logo and identity for 2023 and beyond.

Uniquely placed in the mortgage market as the lender to call when a client is aged 50-90+, LiveMore will continue to emphasis this. LiveMore does not just lend to people in their 50s and 60s but also into their 70s, 80s and 90s.

Partnerships with intermediaries is also key to LiveMore’s culture so the new strapline reflects these two key elements - “Your go-to lending partner for all cases aged 50-90+”.

In creating the new brand, LiveMore worked with intermediaries directly to find out what they need from lenders and made this central to their brand direction.

LiveMore has three main unique selling points (USPs):

All incomes welcome - for maximum borrowing power
Wide range of products – from interest-only to capital repayment… and a new product coming soon
Can-do approach - LiveMore provides intermediaries with premium service from real humans who care about ‘not-your-average cases’

Leon Diamond, CEO and founder of LiveMore, commented: “During our rebrand research, intermediaries told us they like our approach to income, our expertise on age (50-90+) and our premium level of service and friendly approach. We have incorporated these traits into our main USPs, alongside our broad product range.

“We want to be the first lender intermediaries think of when their client is aged anywhere between 50 and 90+. We want to be their first contact when a client has more than one income stream. And we want to be a lender partner they can trust because they know we have a ‘can-do’ approach.”

LiveMore started 2023 with product and criteria changes by reinstating fee assisted mortgages with a free standard valuation and lowering the age of its retirement interest-only mortgage to 50 from 55. It has also reduced the rates on all products by 50 basis points.