Brightstar unveils exciting new brand
23 March 2023
Brightstar, the UK’s leading Specialist Distributor, has today unveiled an exciting new brand, with a revitalised logo and design being launched across the business.
The new branding, which is now live on the Brightstar website and across all marketing collateral, incorporates vibrant and friendly colours and a brand new character, whilst retaining the original core values of the business and its award-winning culture. The brand incorporates the themes of ‘demystifying, optimist, present and human’ and the strapline ‘working together to make things happen’; both demonstrating a commitment to making specialist finance easy and a positive customer journey, achieved through collaborating and people-power.
| Brightstar’s new brand also reflects the ongoing evolution of the specialist distributor, which was first launched just over 12 years ago. Over that period, the business has exceeded £5 billion of specialist lending and recorded a number of other significant achievements, including winning more than 130 industry awards. Earlier this year, the Brightstar Group announced record financial results for 2022, achieving a record turnover of £12.6m, which represented a 21% increase on the previous year. |  |
Bradley Moore, Managing Director of Brightstar Financial, said:
“As a market leading business, we have grown significantly since inception, expanding teams, our expertise and our influence. We stand by the belief that even the best can always get better and as such have evolved to overcome challenges and make specialist finance accessible to an ever-growing number of brokers and their clients. Our exciting new branding reflects our forward-thinking, optimistic approach to everything we do.”
Adrian Moloney, Group Intermediary Director at OSB Group commented:
“Brightstar has always been at the forefront of evolution and growth of the specialist mortgage market. It’s a market that is continually changing and it’s great to see this new branding for the business, which reflects its optimistic and human approach to meeting the evolving needs of customer.”
Katie Norman, Strategy Director at Brotherland said:
“Following an extensive research phase we refined Brightstar’s matured culture, values and purpose. This led to an evolved brand strategy that communicates their collaborative and positive approach to making specialist finance more accessible.”
Jonathan Utracik, Creative Director at Brotherland said:
“We’re challenging the impersonal, tech-driven trends out there in the FS space, creating a brand that feels reassuring, and rooted in the world of finance, yet warm and welcoming.”
