Leading life, health and income protection comparison service Usay Compare partners with Contact State to enhance marketing activity

27 March 2023

Usay Compare – the market leading comparison service for health insurance, life insurance and income protection - has partnered with marketing technology platform Contact State.

Contact State has been brought on board to help enhance Usay Compare’s marketing activity by providing excellent oversight and identifying the most successful campaigns. Experts in online customer journeys, Contact State will deploy its marketing infrastructure and data analytics platform to help Usay Compare optimise their campaigns. The integration with Contact State also gives the insurance business unique insight into the activity of their marketing partners and the peace of mind they are meeting advertising and data regulatory requirements.

Commenting on the partnership, Alain Desmier, Managing Director, Contact State said:

“Usay Compare is one of the most innovative and forward thinking businesses within British financial services and we're proud to be part of their growth story and to be supporting this fantastic team.

“From providing real time feedback and validating all leads, to developing lead enrichment tools that help identify which consumers Usay Compare should be speaking to first, this partnership is innovating the customer acquisition process and driving better outcomes for Usay Compare customers.”

As part of the deal, Contact State has created a single marketing integration API, enabling Usay Compare to fully automate the way it provides campaign feedback to its partners and saving countless hours of individual integrations.

The partnership also gives Usay Compare access to Contact State’s data 'firewall’ which validates leads, ensuring only those with a verified customer journey, authentic contact details and a genuine interest in Usay Compare’s services are able to enter its Customer Relationship Management system. This firewall is not only a vital tool for optimising marketing leads, but also provides Usay Compare with the data insights needed to achieve Consumer Duty compliance.

Becky Edlington, Director of Marketing at Usay Compare said:

“Contact State have played an integral part in our ongoing commitment to our customer journey. They help us to ensure we are only receiving authentic, verified customers, who are genuinely looking for our expert advice on health and life insurance. We are therefore able to continually improve on our well-renowned customer service, securing the best policies for our clients, as quickly and efficiently as possible.”