Access FS enhances lead generation for advisers with digital agency acquisition
25 September 2023
Leading mortgage and protection brokerage, Access Financial Services (Access FS), is today launching a comprehensive, in-house digital marketing and lead generation platform.
Under the visionary leadership of CEO, Karl Wilkinson, Access FS has acquired a boutique digital marketing agency called Crazy Nerds Ltd. The agency will be integrated within Access to provide services to its growing team of 220 advisers. This will add to the firm’s suite of other support services.
The Access FS digital marketing offering will provide a range of services, including website development, search engine optimisation (SEO), pay-per-click (PPC) advertising, and social media marketing. The primary objective is to generate high-quality leads for Access FS's team of mortgage and protection advisers.
After launch, the service will also be available to all financial service firms whether or not they are part of Access FS.
Recognising the pivotal role of digital marketing in today's business landscape, Access FS aims to equip its advisers with the necessary tools to excel. By leveraging the expertise of the agency, the firm will offer tailored bronze, silver, and gold packages to cater to advisers and brokerages of all sizes.
This latest service offering complements Access FS's existing range of support services, which includes the administration services that the firm introduced in October 2022. This support service continues to free up to 70% of an adviser’s time with some trebling the amount of mortgage and protection business they write as a result.
With a focus on empowering its advisers, Access FS provides an environment where professionals can thrive and plan their long-term career and business pathways.
Karl Wilkinson, sharing his enthusiasm for the new service, commented: "We are dedicated to providing our mortgage and protection advisers with a supportive and dynamic work environment.
“The acquisition of this successful digital marketing agency marks a significant milestone in our commitment to the future successes of our advisers. By leveraging the expertise of the Crazy Nerds team, we aim to help our advisers to hone their lead generation skills to increase the number of clients and potential clients they have access to.
“After starting Access FS as a sole trader and working as a mortgage broker myself, I know exactly how difficult it can be to build a business from the ground up. I want to ensure our advisers are equipped to thrive and build their own businesses in an increasingly competitive market."
Founded in April 2017 by Karl Wilkinson, Access Financial Services has rapidly emerged as a leading brokerage, growing to a team of over 220 advisers within just six years.
In addition to its mortgage services, Access FS offers comprehensive advice on protection and general insurance, led by a team of specialist, protection-only advisers. The company's collaborative approach, coupled with its commitment to professional development, has attracted brokers from institutions across the mortgage and protection market.
Access FS further solidifies its position as an industry pioneer through initiatives like its in-house academy, which nurtures talent and introduces individuals to the mortgage and protection industry.
For more information about Access Financial Services and its newly launched digital marketing and lead generation service, please visit: https://www.accessfs.co.uk/
