The Loan Partnership unveils refreshed brand

12 October 2023

Specialist finance broker The Loan Partnership has today unveiled a fresh new re-brand, reflecting a more modern and forward-thinking approach under Managing Director, Joe Defries. This sees a brand-new website as well as new creative look and feel.

The Loan Partnership was established in 2013 and the branding and website were largely untouched until Defries took the reigns 12 months ago.

“I’m acutely aware that you only get one chance to make a first impression, and I felt that the previous branding and website didn’t reflect the business we have evolved into over the last 10 years” commented Defries. He continued “We are a modern business, and I wanted our “shop window” to reflect that. Being part of the Pivotal Growth group of companies has made achieving this a lot easier. I had fantastic support for the project from them and was also able to draw on the expertise of Dolly Draper, director at The Hidden Margin. Whilst I don’t have anyone in-house with Dolly’s skills and expertise, she willingly gave her time and knowledge to create the re-branding we’ve launched today. I couldn’t be happier with the results!”

Frances Berry, Team Leader at The Loan Partnership, explained “I’ve been with the company since it started and it’s great to see the re-branding live now. I really like the way it looks and I’m sure it will make a big difference to how our customers and introducers see us. I’ve already had lots of positive direct feedback from them”.

The Loan Partnership is set for continued growth under the ownership of Pivotal Growth and the leadership of Joe Defries, and the re-branding is another sign the business intends to remain at the forefront of the specialist finance broking industry.