FLEET REVEALS REBRAND TO TAKE LENDER INTO SECOND DECADE

14 February 2024

Fleet Mortgages, the buy-to-let specialist lender, has today (14th February 2024) revealed a complete rebrand for the business reflecting a more modern image as it moves into its second decade.

The rebrand includes a brand new logo and website – available at www.fleetmortgages.co.uk – with the new imagery and colourway reflected across all of its marketing material and its product and loan documentation.

Fleet Mortgages was established in 2014, and said the rebrand reflected its increased size and scale, particularly its recent growth and the close relationship with its owners, Starling Bank.

The new logo also comes with a new strapline for the business, ‘Everything starts with a good conversation’ and is a reflection of the direct customer service it offers to advisers, plus the strength of Fleet’s entire staff, particularly its Senior and Internal BDMs active across the country, and its underwriting department who speak directly to advisers.

Fleet Mortgages specialises in buy-to-let mortgages, offering a range of products exclusively through advisers to landlord borrowers covering three core ranges; standard, limited company and HMO/multi-unit block.

Last week it launched new limited edition, five-year fixed-rate products with zero completion fees, with standard/limited company borrowers being able to access a rate of 5.59%, while for HMO/MUB borrowers the rate is 5.93%.

Fleet Mortgages’ product guide and full list of lending criteria is available to view by visiting its website at: www.fleetmortgages.co.uk

Steve Cox, Chief Commercial Officer at Fleet Mortgages, commented:

“Today we’re able to launch our rebrand to market, with a new logo, new materials and documentation, and a new website.

“We think this is a much more modern image, which is important, not just in terms of reflecting our growth – we have doubled in size in terms of both people and business levels – but clearly in terms of our new ownership, our relationship with Starling Bank, and what we all intend to achieve with Fleet in the years to come.

“Where once we were something of a ‘scrappy’ start-up, we are now very close to our 10th anniversary and are moving into the next stage of our development. We have undergone something of a transformation during that period and we feel this rebrand shows who Fleet is now, and who we will continue to be in the future.

“People are at the heart of this business, and we wanted to highlight this with our new strapline, and a real focus on the people who set Fleet apart; those who advisers engage with every single day, our in-house teams, our underwriters, and our sales staff who are both out in the field and available via head office.

“We’re all excited about the future for Fleet, in continuing to develop our service and product offering, investing in our staff and operation, and ensuring we are able to provide everything advisers and their landlord borrower clients need for many years to come.”