Comment by Katie Pender, managing director of Target, on the Building Societies Association report 'Age old problems, modern solutions: a roadmap for change'

23 April 2024

Katie Pender, managing director of Target, said : “The BSA’s report is a wake-up call to the industry and Government on the huge challenges facing first-time buyers and we very much endorse their recommendations. Unless there is significant change, the outlook for those first-time buyers is very bleak indeed. There are far too many people who are struggling to get on the housing ladder.

While relatively high mortgage rates, coupled with the steep rise in the cost of renting, is exacerbating the situation, the adoption by lenders of the latest new technology has a vital role too in speeding up decision-making and improving customer satisfaction. We will continue to support lenders to innovate.”