Hinckley & Rugby reveals modern rebrand as market-leading specialist lender

27 June 2024

Hinckley & Rugby for Intermediaries is today (27 June) unveiling its new branding, designed to project a more modern image, reflecting the building society’s position in the mortgage market.

The brand refresh includes a new logo and colour palette, which includes the separate identity specifically for H&R’s key intermediary team. This is part of a wider repositioning of the Society which recognises H&R for Intermediaries’ digital focus and its customer-centric approach.

H&R has continued to evolve its proposition as a specialist lender in recent years, and remains a popular choice for brokers nationally looking for competitive rates for clients with more complex income requirements. 

The Society continues to invest in both technology and people, with a view to making the application process as smooth as possible for brokers. This includes updating published lending criteria on a regular basis, to reflect ongoing challenges in the market, particularly around affordability. It prides itself on a flexible approach to lending, through its panel-led decisions, tailoring mortgage solutions to fit borrowers’ needs where appropriate. 

Danny Cranie, Chief Customer Officer at Hinckley & Rugby Building Society, said: 

“We are refreshing our brand to embrace a more modern aesthetic, which realigns our image with our evolving purpose as a mutual organisation, and our ambition to be a leading lender in the specialist mortgage market. 

“At H&R we listen to our brokers to ensure we find the right mortgage solution to meet their clients’ needs. This rebrand strengthens our identity and ensures H&R for Intermediaries continues to remain relevant in what is a rapidly evolving lending landscape.”