Brian West joins Kuflink Group Limited as Head of Sales

23 September 2024

Brian West has been appointed as Head of Sales with a brief focused on driving product innovation, funding capacity and book growth.

A highly experienced specialist financier, Brian has spent over 25 years in the property sector holding senior roles at corporate blue chip lenders such as GE Capital (igroup) and Swift Advances PLC whilst also serving two terms as a board director of The Association of Short Term Lenders (ASTL), now rebranded to the Bridging & Development Lenders Association (BDLA), between 2015-2019.

Following successful spells with specialist lenders such as Funding 365 and Pivot, as well time consulting within the specialist fintech media sector for the Falbros Group, Brian has spent the past two and a half years heading up the sales and marketing function at City of London based lender, Saxon Trust Limited.

During his time at Saxon Trust Brian significantly raised Saxon’s profile and drove record levels of in-policy enquiries resulting in a fourfold book increase in his first 9 months. He also played an instrumental role in securing a new funding line from a leading Challenger Bank.

In his new role Brian will work closely with Kuflink CEO Narinder Khattoare and the Senior Leadership Team to ensure the Group’s ambitious growth plans for the next 3 years and beyond are met and surpassed.

Brian commented: “I’ve known Narinder for many years and watched the Kuflink journey from a small privately funded lender to the current, highly impressive operation. With institutional funding now complementing our market leading peer-to-peer investment platform, the foundations are in place for the next stage of growth and development. I look forward to playing a significant part in this growth.”

Narinder added: “Brian has a wealth of experience. He’s uniquely well connected in the industry and we are delighted that he’s agreed to take over the sales team. He is the latest in a series of senior appointments and his arrival ensures that we now have the team in place to take Kuflink to the next level.”