LiveMore appoints David Wilson as COO

01 October 2024

LiveMore, the mortgage lender for people aged 50 to 90 plus has appointed David Wilson to chief operating officer (COO).

Wilson joins from Barclaycard UK where he was director of operations, accountable for service delivery to 18 million customers and enabling a 23% market share.

As COO at LiveMore, Wilson’s role is to ensure the company’s operational effectiveness as it moves through a phase of accelerated growth. He will focus on scaling the company’s operations, aligning cross-functional teams, optimising processes and driving execution to meet the firm’s ambitious business goals.

Wilson said: “I consider myself extremely fortunate to have joined an amazing team of super talented individuals who care deeply about the huge social value impact that LiveMore is able to deliver on a daily basis. The firm has a well-articulated and intelligent business model that focuses on leveraging technology to address a clear and scalable social challenge.”

Leon Diamond, LiveMore’s CEO, added: “There are hundreds of thousands of people across the UK who have worked hard and saved for many years but through no fault of their own are now finding it difficult to leverage those assets to lead the life they would like to lead or to support others at a time of need. We have been able to leverage technology to create solutions to that challenge, and we’re extremely pleased to have David’s talent and experience to direct operations as we grow our business to support customers at scale across the UK.”

Wilson’s early career was in hi-tech manufacturing in the UK and USA leading large teams of people to develop, build and distribute market-leading products across a number of different industries. He moved into financial services in 2010 where he has held a number of senior roles across retail and corporate banking.