LiveMore appoints CMO Mai Fenton

21 November 2024

LiveMore, the mortgage lender for people aged 50 to 90 plus, has appointed industry leader Mai Fenton to chief marketing officer (CMO).

The new role of CMO was created to strengthen LiveMore’s strategic market position as it continues to develop, following the firm’s £208m securitisation in June 2024.

Fenton is an experienced CMO who builds and grows large multinationals and challenger brands. She comes most recently from the insurance financial services sector, where she was CMO at insurtech Superscript. Fenton will continue as non-executive director on the Board of several financial services companies, playing a key role in their corporate governance and strategic directions.

Commenting on her appointment, Fenton said: “In the later stage of my career, I have chosen to serve companies that have a clear social purpose. This is what drives me and the reason I chose LiveMore.

“I am inspired by LiveMore’s dedication to designing inclusive mortgages exclusively for later life borrowers, who are often frustratingly undervalued and underserved by traditional lenders.

“I am joining LiveMore in their mission not only to innovate products, but to restore trust, enable freedom and maximise the financial wellbeing of people that have spent a lifetime building their wealth and wisdom.”

LiveMore founder and CEO Leon Diamond said: “Mai is a powerful asset who will steer and strengthen the LiveMore brand and support our broker and IFA strategies. She will help communicate, for example, how advisers can use our proprietary technology, the LiveMore Mortgage Matcher®, to better serve their clients. Mai will also drive the strategic marketing of LiveMore Advice, the direct-to-consumer side of the business.

“Mai understands our commitment to valuing each borrower’s individual circumstances, the diverse goals and needs involved and how important our non-homogenous approach is to helping brokers and customers achieve better outcomes.”