Swansea Building Society wins prestigious Criteria Champion award from Knowledge Bank

08 January 2025

Swansea Building Society has been named the Criteria Champion 2024 by Knowledge Bank, a leading resource for mortgage brokers, in recognition of its exceptional commitment to supporting brokers and solving complex client scenarios.

The award, which is voted for by brokers across the UK, highlights lenders that consistently deliver an extensive and flexible range of criteria to meet the diverse needs of clients. Swansea Building Society stood out for its dedication to providing tailored solutions and its proactive efforts to share these with brokers nationwide.

The Society’s participation in eight Criteria Clinics annually for the past three years has been a key factor in its recognition. These clinics, hosted by Knowledge Bank, are designed to ensure brokers are fully informed of the innovative and bespoke options available to their clients. Swansea Building Society’s consistent presence in these events demonstrates its dedication to empowering brokers with the knowledge and tools they need to succeed.

In addition, the Society was also a finalist in the Legendary Lender category. Winning one category and being named as a finalist in another is a significant achievement, recognising the impact Swansea Building Society has had on Knowledge Bank’s brokers and the wider market.

Alun Williams, Chief Executive of Swansea Building Society, said:

"We are honoured to receive the Criteria Champion 2024 award. At Swansea Building Society, we pride ourselves on providing exceptional service to brokers and their clients, ensuring we offer solutions that cater to even the most complex scenarios. Being recognised by Knowledge Bank and the broker community for this commitment is a fantastic achievement for our entire team."

Nicola Firth, Founder and CEO of Knowledge Bank, added:

"Swansea Building Society exemplifies what it means to go above and beyond for brokers. Their active engagement in Criteria Clinics and their innovative approach to solving client challenges make them a deserving winner of this award."

This achievement underscores Swansea Building Society’s reputation as a trusted partner for brokers, combining its commitment to service excellence with a deep understanding of the ever-evolving mortgage market.