Loans Warehouse appoints new Head of Comparison
11 February 2025
Loans Warehouse is making a bold move to solidify its position as a leader in the comparison marketplace with the appointment of Jim Robinson as Head of Comparison.
For years, comparison sites have been the driving force behind second charge lending, acting as a pathway between consumers and brokerages. As experts in fulfilment having worked with money.co.uk, Compare The Market among others, Loans Warehouse is now doubling down on this space, ensuring it remains at the forefront of industry innovation.
Jim Robinson brings an impressive 20-year career in secured lending, having held senior roles at RBS, NatWest, and Virgin Money. In recent years Jim was Head of Strategic Partnerships at Evolution Money, he played a pivotal role in shaping the secured lending landscape.
Jim commented on joining Loans Warehouse:
“I’ve had the pleasure of working with Matt and the Loans Warehouse team for many years, both professionally and as friends. Their vision, dedication, and relentless commitment to the finance sector have always stood out to me. With an award-winning service and an unmatched determination to deliver results, they are the ideal broker partner. I’m excited to join the team and contribute to their continued success in the months ahead.”
Beyond his experience in mainstream finance, Jim has demonstrated an entrepreneurial edge. He successfully launched a data monetization business for sports clubs and charities, leading to private equity investment. Additionally, he spearheaded the development of the only direct-to-consumer secured loan proposition within the comparison marketplace. His expertise also extends to fintech, where he has devised go-to-market strategies for new entrants in payments, open banking, and AI.
Matt Tristram, Co-Founder of Loans Warehouse, commented:
"I’m delighted to welcome Jim to Loans Warehouse, we’ve been colleagues and friends for many years and I’m excited to work together. His depth of experience, strategic vision, and ability to drive innovation within the comparison sector will be invaluable as we continue to expand our distribution and drive growth. This appointment is a clear statement of intent—Loans Warehouse is investing in the best talent to remain a market leader."
