Advice Guru Partners with Pure Retirement to Enhance Later Life Borrowing Education

17 March 2025

Award-winning educational platform Advice Guru announces
ponsorship partnership with Pure Retirement, bringing exclusive resources to advisers focused on later life lending.

Advice Guru, a trusted online educational platform for financial advisers, is delighted to announce a new sponsorship partnership with Pure Retirement, a leading lifetime mortgage lender. As part of this collaboration, Pure Retirement will sponsor the Later Life Borrowing Learning Zone on the Advice Guru platform.

This partnership aims to equip advisers with the tools and knowledge they need to support clients exploring later life borrowing solutions. With demand for later life lending advice growing, the partnership will play a vital role in helping advisers stay informed and confident when navigating this complex market.

As part of the collaboration, Advice Guru will promote Pure Retirement's comprehensive Adviser Toolkit to its members. Designed to support advisers at every stage of the advice process, the toolkit provides valuable resources, including product information, case studies, and guidance materials. The Advice Guru platform provides a range of unique and exclusive resources designed to help advisers streamline their advice process and deliver tailored solutions to clients and Pure’s marketing toolkit complements this offering.

Stuart Powell, founder of Advice Guru said:

"We are thrilled to welcome Pure Retirement as the sponsor of our Later Life Borrowing Learning Zone. Their commitment to supporting advisers with practical tools and resources aligns perfectly with our mission to deliver high-quality content to help educate, empower and support advisers."

Scott Burman, Head of Distribution at Pure Retirement said:

"We are passionate about supporting advisers in providing the best outcomes for their clients. Partnering with Advice Guru allows us to share our Adviser Toolkit with a wider audience, ensuring advisers have the right resources to navigate the later life lending landscape confidently."

Powell added:

“The Later Life Borrowing Learning Zone, now supported by Pure Retirement, offers a comprehensive suite of modules and courses designed to help advisers deepen their knowledge of lifetime mortgages and related products. With Pure Retirement's sponsorship, advisers can expect even more practical insights and resources to support their professional development.”

For more information, visit www.adviceguru.co.uk. The Pure Retirement Adviser Toolkit can be found at: https://pureretirement.co.uk/professionals/adviser-toolkit.