LiveMore continues to bolster team with three new appointments

26 March 2025

LiveMore, the mortgage lender for people aged 50 to 90 plus, has made three new appointments as it continues to expand in support of the growing later life lending industry.

Steven Bailey has joined as key account manager for London and the South East. Bailey brings more than 20 years of experience in financial services – 15 in the mortgage intermediary sector – and has joined LiveMore from Bluestone Mortgages. Bailey is an experienced industry professional, known for working closely with brokers to build solid relationships and trust as the go-to person for their enquiry. He has a proven track record of identifying new business opportunities, nurturing existing relationships, and driving sustainable growth.

Bailey says:

“London & the South East represent a very significant part of the country with huge potential and I want to really drive that forward for LiveMore. I enjoy building new relationships so I’m looking forward to helping brokers see the opportunity later life lending can bring to them, their clients and their business.”

In addition, LiveMore has welcomed Naj Aslam as telephone business development team leader. Aslam joins LiveMore following nine years at Precise Mortgages / OSB Group where she’s worked as underwriting team leader and intermediary team leader.

Aslam says:

“This is an excellent opportunity to join LiveMore at a time when it is rapidly growing. It’s a privilege to be able to work with such a talented team and contribute to its expansion in the later life lending market.”

Baljeet Kaur has also joined the business as telephone business development manager from The Mortgage Lender. Kaur brings eight years of experience in corporate sales and business development strategy. Her approach is rooted in understanding client needs and fostering trust to drive growth.

Paul Lewis, sales director of mortgages at LiveMore says:

“Steven, Naj, and Baljeet bring a strong mix of experience and skills that will enhance our support for brokers and drive LiveMore’s growth in the later life lending market. Their expertise in building relationships and identifying opportunities will be instrumental as we continue to expand. Strengthening our team in this way ensures we remain well-positioned to meet the needs of both our partners and customers.

“Expanding our team is just one part of our growth strategy. We’re also investing in technology to make life easier for brokers, including our LiveMore Mortgage Matcher®. This tool simplifies the process of finding the right later life mortgage by filtering more than 250 products across multiple categories, including capital and interest, standard interest-only, retirement interest-only and lifetime (equity release) mortgages. In just a few minutes, advisers can generate a tailored PDF of options to share with clients, supporting better customer outcomes in line with Consumer Duty.”

The Mortgage Matcher is free to brokers, who can find it on the LiveMore website at livemoremortgages.com/lmm. It works in conjunction with the affordability calculator.