AccessFS empowers advisers with wave of new microsites in digital push

28 March 2025

Million-pound mortgage lead already generated via one of the free sites

Access Financial Services (“AccessFS”) has completed the first wave of a microsite programme that’s seeing the mortgage and protection brokerage build microsites for each of its mortgage and protection advisers.

The programme was launched following requests from advisers for a digital presence that they could promote themselves and their details.

The sites, which are built for AccessFS’ mortgage and protection advisers free of charge, include brief biographies, location, headshots, details of the services they offer, contact details, socials, and Trustpilot reviews.

Microsites are standalone, compact websites used to create a focused user experience that delivers targeted content without the distractions of a main website. By homing in on a single objective, microsites allow for tailored messaging, streamlined navigation, and optimised calls-to-action that resonate with a particular audience. Their simplicity and specificity tend to enhance user engagement, as visitors can quickly find what they need, leading to higher conversion rates compared to more complex websites.

The first adviser microsite went live on 5th of December 2024. AccessFS says they have now completed the first wave of launches with 72 live microsites up – and another 10 set to go live shortly.

Nick Jones, the mortgage sales and marketing director at AccessFS, said:

“The sites are designed to showcase our advisers and give them a digital space that they can market online and promote through other means like business cards. They’re now part of our employee value proposition seeing as they’re already delivering results. We’re now rolling them out across the entire firm in a bid to support advisers in their development and help them grow their business. These are the sorts of tools we are giving people when they join us: we're trying everything we can to get behind our advisers and grow their visibility in the market. This is what we do for our members.”

“AccessFS is an agile business, and the microsites are cost-effective and quick to develop, making them an efficient tool to boost brand visibility, connect with audiences, and achieve short-term goals while complementing our larger digital presence. The move to roll them out across the firm reflects our commitment to innovation and teamwork. We are trying to disrupt the market, and that approach is helping us expand rapidly.”

By way of example, AccessFS says it has already funded a million-pound mortgage lead generated by one of the new adviser microsites.

Alastair John McCrea, a mortgage and protection adviser based in Brookborough in Northern Ireland, received a million-pound application through a microsite built for him by AccessFS. McCrea received the inbound lead for a deal in London. A decision in principle was accepted within 48 hours and he then worked closely with the client and the lender’s underwriters to ensure the deal’s swift completion.

He has now received a second mortgage leads from the same client – meaning his free microsite has generated £1.4m worth of leads so far.

Alastair McCrea said:

“The microsite provided by AccessFS is a game-changer. I have received over a million pounds worth of mortgage and protection enquiries via the site – and it was completely free. We’ve been given the tools, the guidance, and the expertise we need to turn opportunities into completed business.”

He concluded: “If you're looking for a firm that truly invests in your success, AccessFS is the place to be."