MagiClick announces renewed partnership with Vida Bank
02 April 2025
MagiClick, the award-winning digital agency, has announced the renewal of their partnership with Vida Bank following the successful implementation of a modern digital platform for the UK's new Specialist Mortgage Bank.
In 2024, Vida embarked on a strategic journey to obtain a banking license, a pivotal move supported by MagiClick delivering the new bank website. Their collaboration also involved integrating advanced analytics and enhancing conversion rate optimisation to align with Vida's growth targets.
The project included:
Bank Website Development
MagiClick was responsible for the delivery of the Vida Bank website. This work started by supporting the User Experience (UX) and User Interface (UI) design process, which included usability testing with real end users to gain their feedback before a line of code was written.
Their team delivered both the front-end and back-end engineering on the website project, alongside delivering a design system application to support the additional bank brands, Vida Savings and Vida Homeloans, through one unified code base and set of components.
Umbraco CMS
MagiClick built the Vida Bank website on the Umbraco CMS platform. Content editors have access to a feature rich content management system with central management of product information which is automatically propagated through to product pages, tables guides and calculators. MagiClick also made extensive use of the Umbraco Workflow and Deploy add-ons to support the bank’s requirement for multi-level content authorisation and strong audit trails of all content changes on the site.
Advanced Analytics Setup
MagiClick’s role extended beyond website development to include setting up advanced analytics with GA4 and Looker Studio. This setup facilitates cross-domain tracking of users across Vida's website and transactional platforms, providing essential insights into user behaviour and conversion dynamics.
Real-time dashboards now provide Vida's business stakeholders with detailed analytics, including field-level tracking of conversions, step-by-step journey analysis with abandonment rates, and sophisticated attribution and conversion models.
MagiClick has 25 years of experience in digital transformation, helping leading financial services companies create easy-to-use digital experiences for a new generation of customers.
Vida’s core purpose, as a specialist mortgage bank, remains unchanged, focusing on helping more people find a place to call home. Vida has been a client of MagiClick since 2016, delivering specialist residential and buy-to-let mortgage solutions. They have lent £3.8 billion to more than 19,000 mortgage customers.
Iain Gibbons, Marketing Director at Vida Bank said:
"The MagiClick team really delivered for Vida Bank. Their insight, technical know-how and guidance ensured an on-time, on-budget and on-specification delivery."
Mark Lusted, CEO of MagiClick UK added:
“MagiClick has a proven track record of supporting lenders and banks come to market and providing cutting edge digital solutions for them and their customers.
Vida Homeloans has been a key client of ours since 2016, so we were delighted to have had the opportunity to support them in their journey to becoming Vida Bank and look forward to our future collaboration.”
For more information head to www.magiclick.com
