more2life comment on Equity Release Council Q1 2025 data

25 April 2025

Dave Harris, CEO, more2life

“What’s most encouraging to me about these figures is that greater numbers of later life customers are being made aware of the full range of options to them, beyond the traditional mortgage. We have only scratched the surface of how big this market can, and should, be.

“Our own data has shown a growth in the number of advisers considering affordability when working with later life clients, which is resulting in borrowers benefiting from solutions that meet their personal needs and circumstances. Providers across the later life space have innovated, such as through the development of a suite of products that reward customers for making payments, and we are seeing that work bearing fruit.

“There remains more work to be done however in ensuring that all advisers understand how the new breed of interest reward products can deliver a better outcome for their clients, particularly in a higher rate environment.”