Consumers now overwhelmingly dependent on mobile phones for financial advice
10 September 2015
- Landlines becoming increasingly redundant in the lead generation market as 89% of consumers now request contact via mobile phone
- Life Insurance leads are driving the shift to mobile activity
- Consumers increasingly using ‘mobile search’ to look for financial advice
Bristol, 10th September 2015
Leading online advertising agency, E-Finity Leads, has today released figures showing the vast majority of consumers want brokers to call them back on mobile devices, rather than landlines.
E-Finity Leads, who provide consumer finance leads for over five hundred clients in the UK, compared valid lead data from their consumer facing websites over the last three years and found a major shift from landline to mobile.
In October 2012, nearly 50% of enquires across their platform requested a broker call them on a mobile phone. By August 2015, that figure had increased to 89%. There was also product variation with nearly 95% of consumers entering a mobile phone for a Life Insurance call back last month, compared with 86% for Mortgage advice.
Colin Sykes, Business Development Manager at E-Finity Leads, said, “In lead generation, contract rate is king and everything we can do to ensure our clients speak to every lead we send them is vital. We’ve invested in validation software which means we cut out the vast majority of wrong numbers and by sending more and more leads with mobile numbers, brokers stand a better chance of selling a financial product.”
The Bristol-based lead generation firm also revealed that an increasing number of consumers search for financial advice from mobile devices as opposed to desktop computers, primarily between 12pm-2pm and 5pm-7pm each day, which are also the busiest times for lead delivery.
They put the rise of mobile activity down to increased level of mobile ownership and to changes they had made to their own forms. Consumers are now specifically asked for a mobile and an alternative number rather than a home and secondary number which has previously been the industry standard.
