Fluent Money hails proactive strategy

16 September 2015

Fluent Money, the UK’s largest second charge provider, has seen a major increase in intermediary enquiries since it deployed an inhouse as well as an external sales team.

Fluent now has four Business Development Officers (BDO’s) based at its Bolton head office and two Business Development Managers (BDM’s) out in the field. The BDO’s have had great success in talking to intermediaries about the benefits of second charge lending and that success is coming through in terms of new enquiries.

The BDM’s have a wider role in developing longer term relationships and helping with training and a deeper understanding of the market, which is already helping to yield results and building key partnerships across the UK.

Further recruitment for both roles is ongoing.

Jeff Davidson, Head of Business Development at Fluent Money, said, “We made a conscious decision to engage more proactively with the intermediary community and a key component of that strategy has been to create and recruit both internal and external sales teams who take the Fluent message to the broker community.”

Jeff added, “ We are particularly passionate about ensuring that the second charge story reaches the widest audience. There is still a whole constituency of financial services professionals who have not even considered the second charge market. However full harmonisation of the regulatory structure for first and second charge lending means that, as one of the few fully authorised firms in the second charge sector, Fluent Money is in the strongest position to champion the advantages of secured loans to a new generation of brokers.”